1. Introduction

This Privacy Policy ("Policy") describes how we collects, uses, discloses and transfers personal information of users through its AhirwarSamajPatrika.in websites.

This policy applies to those who visit the Platform, or whose information we otherwise receives in connection with its services (hereinafter collectively referred to as “Users”). For the purposes of the Privacy Policy, “You" or “Your” shall mean the person who is accessing the Platform.

2.Types of Personal Information collected by AhirwarSamajPatrika Website

“Personal information” (PI) - means any information relating to an identified or identifiable natural person including common identifiers such as a name, an identification number, location data, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person and any other information that is so categorized by applicable laws.

We collect information about you and/or your usage to provide better services and offerings.

The Personal Information that we collect, and how we collect it, depends upon how you interact with us. We collect the following categories of Personal Information in the following ways:

• We may collect your Personal Information such as name, email address, date of birth, mobile number, mother tongue, password, country, state/nationality, gender, current location, city, pin code, marital status, height, occupation, income etc.
• When you complete your profile, you can share with us additional information, such as details on your personality, family details, contact address and other details about you, as well as content such as photos. To add certain content, like pictures or videos, you may allow us to access your camera or photo album. Some of the information you choose to provide us may be considered “special” or “sensitive” in certain jurisdictions, for example your ethnic origins, religious beliefs, sub caste, physical and mental conditions. By choosing to provide this information, you consent to our processing of the information., when the you sign up as a member or you set up an alert on the Platform, we may reach out to you as per your settings;
• Information that one would usually include in a matrimonial profile, including name, contact details such as e-mail address and mobile number, date of birth, educational qualifications, data relating to your current employment, income photographs, visa and work status etc. when you register on the Platform;
• Information about the services that you use and how you use them, including log information and location information, when you are a user of the services through the Platform;
• We may collect your Personal Information such as name, age, contact details, preferences, etc. through surveys and forms, when you choose to participate in these surveys etc.;
• We may collect your documents on age, address, income etc. for verification purposes to provide additional credibility to your profile.
• When you communicate with AHIRWARSAMAJPATRIKA.IN WEBSITE or use the Platform to communicate with other members (including advertisers, Users (such as partners), we collect information about your communication and any information you choose to provide;
• When you visit the Platform, we use cookies to automatically collect, store and use technical information about your system and interaction with our Platform;
• When you use a device to access the Platform, AHIRWARSAMAJPATRIKA.IN WEBSITE may collect technical or other related information from the device as well as the device location;
• To the extent permitted by law, AHIRWARSAMAJPATRIKA.IN WEBSITE may record and monitor your communications with us to ensure compliance with our legal and regulatory obligations and our internal policies. This may include the recording of telephone conversations.
• We may collect your and your partner’s information such as but not limited to name, gender, date and time of birth, city, state, country and email if you avail our horoscope services.
• We may collect, process and store your user ID associated with any social media account (such as your Facebook and Google account) that you use to connect with us or to avail our services
• When you use your social media account information to access the Platform, or otherwise connect your social media account with the services of the Platform, you consent to our collection, storage, and use, in accordance with this Privacy Policy, of the information that you make available to us through the social media interface. Please see your social media provider's privacy policy and help centre for more information about how they share information when you choose to connect your account.

3. How we may use your Personal Information

We will only use your personal data in a fair and reasonable manner, and where we have a lawful reason to do so.

Our use of your personal data depends on the purpose for which you interact with us. We may process your Personal Information for the following purposes:

• Protecting our Users and providing you with customer support;
• Our automated systems analyse your content to provide you customised search results and recommendations.
• Send alerts and emails such as match alert mails, membership mails, kundli alert mails, visitor alert mails, new matches mails, contact alert mails, photo request mails, service mails, promotional mails, SMS alerts and call alerts(s) to you ( To unsubscribe, please visit the Alert Manager link on your profile).
• We also process your chats with other users of the Platform, for purposes such as fulfilment of legal obligations, monitoring for offensive or menacing content etc.
• We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services (for more information please refer to paragraph 4 below). When showing you tailored ads, we will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation or health, improving the Platform and its content to provide better features and services.
• Conducting market research and surveys with the aim of improving our products and services.
• Sending you information about our products and services for marketing purposes and promotions;
• Preventing, detecting, investigating and taking action against crimes (including but not limited to fraud and other financial crimes), any other illegal activities, suspected fraud, or violations of the Platform’s Terms of Use in any jurisdiction
• To the extent required for identity verification and due diligence checks if so undertaken.
• Establishing, exercising or defending legal rights in connection with legal proceedings (including any prospective legal proceedings) and seeking professional or legal advice in relation to such legal proceedings.

4. Cookies and Other Tracking Technologies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used, for example, to collect information about web-site activity. Some cookies and other technologies may serve to recall Personal Information previously indicated by a user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the Platform.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our site is accessed. Our use of cookies and other tracking technologies allows us to improve our Platform and the overall AhirwarSamajPatrika.in website experience. We may also analyse information that does not contain Personal Information for trends and statistics.

5. The Basis/ Grounds which we rely on for collection and processing of your Personal Information:

Your Personal Information is collected and processed by our website based on the following legal grounds depending upon the nature of Personal Information and the purposes for which it is processed.

• Consent:

We relies on your consent in order to process your Personal Information in certain situations. If AhirwarSamajPatrika requires your consent to collect and process certain Personal Information, as per the requirements under the applicable data protection laws, your consent is sought at the time of collection of your Personal Information and such processing will only be performed where consent is secured.

• Compliance with a legal obligation:

Your Personal Information may be processed by AHIRWARSAMAJPATRIKA.IN WEBSITE, to the extent that such processing is necessary to allow AHIRWARSAMAJPATRIKA.IN WEBSITE to comply with a legal obligation. An example of this would be if AHIRWARSAMAJPATRIKA.IN WEBSITE is required to disclose your Personal Information to respond to a court order or if AHIRWARSAMAJPATRIKA.IN WEBSITE is required to retain specific records for a fixed period to comply with requirements under any applicable law.

6. Information Sharing and Disclosure

Third Party Services: Third parties provide certain services available on the Platform on its behalf. Platform may provide information, including Personal Information and special/ sensitive personal information, that the Platform collects from its users to third-party service providers to help us deliver programs, products, information, and services. Service providers are also an important means by which the Platform maintains its services and mailing lists.

We restrict access to your Personal Information to employees who we believe reasonably need to know/or that information to fulfil their functions to provide, operate, develop, or improve our products or services.

AHIRWARSAMAJPATRIKA.IN WEBSITE does not disclose, transfer or share your Personal Information with others except with:

• Our affiliates and group companies to the extent required for our internal business and/or administrative purposes and/or general corporate operations and for provision of services;
• Third parties including enforcement, regulatory and judicial authorities, if we determine that disclosure of your Personal Information is required to a) respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims; or b) investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Platform’s Terms & Conditions or as otherwise required by law;
• In the event of a merger, acquisition, financing, or sale of assets or any other situation involving the transfer of some or all of AHIRWARSAMAJPATRIKA.IN WEBSITE’s business assets we may disclose Personal Information to those involved in the negotiation or transfer.
• Third party service providers and marketing partners that AHIRWARSAMAJPATRIKA.IN WEBSITE engages to a) provide services over the Platform on AHIRWARSAMAJPATRIKA.IN WEBSITE’s behalf; b) maintain the Platform and mailing lists; or c) communicate with you on AHIRWARSAMAJPATRIKA.IN WEBSITE’s behalf about offers relating to its products and/or services. AHIRWARSAMAJPATRIKA.IN WEBSITE will take reasonable steps to ensure that these third-party service providers are obligated to protect your Personal Information and are also subject to appropriate confidentiality / non-disclosure obligations.
• Third party advertisers to display advertisements to you when you visit the Platform. The third-party advertisers include financial service providers (such as banks, insurance agents, stock brokers and mortgage lenders) and non-financial companies (such as stores, airlines, and software companies). These companies may use information about you and your visits to this Platform and other web sites to provide advertisements on this Platform.

The Company does not provide any Personal Information to the advertiser when you interact with or view a targeted advertisement. However, if you interact with or view an advertisement, the advertiser may make certain assumptions and, in the process, learn certain Personal Information about you. For instance, if you view and click an advertisement that is targeted towards women in the age group 18- 24 from a specific geographic area, the advertiser may assume that you meet the relevant criteria.

AHIRWARSAMAJPATRIKA.IN WEBSITE does not intend to transfer Personal Information without your consent to third parties who are not bound to act on AHIRWARSAMAJPATRIKA.IN WEBSITE's behalf unless such transfer is legally required.

If your Personal Information is transferred outside India, we take the necessary steps to protect your Personal Information in accordance with applicable data protection laws.

7. Third Party Content:

Please be aware that the Platform sometimes contains links to other sites that are not governed by this Privacy Policy. Users may be directed to third-party sites for more information, such as advertisers, blogs, content sponsorships, vendor